Senior Brand and Marketing Manager
Visa sponsorship
Sales & Marketing · Sydney, NSW, Australia · Full-Time · Discussed at interview · Visa: Employer sponsored
Turning a global automotive proposition into demand in Australia is the focus of this Sydney, NSW leadership role. The Senior Brand and Marketing Manager will help introduce a premium vehicle brand, establish its local marketing foundations and connect brand development with commercial performance.
The remit spans market entry, vehicle launches, digital engagement, retail activity and customer lifecycle programmes. Working with senior leadership and cross-functional colleagues, you will direct agencies, allocate budgets and use customer insight to guide decisions. The position suits an experienced marketer comfortable moving between strategic planning and hands-on delivery as processes develop.
Your English CV should demonstrate campaign ownership, launch experience, budget responsibility and agency leadership through clear examples of your work. Shape your marketing leadership CV in Build AI CV.
Key Responsibilities
- Develop and deliver the Australian marketing strategy, with annual plans supporting customer acquisition, brand growth and commercial performance.
- Plan and manage launches for the brand, vehicles, model variants and new offerings, adapting global brand direction for Australian audiences.
- Integrate digital, social, media, CRM, content, experiential and retail campaigns to build awareness, consideration and demand.
- Design customer programmes covering acquisition, engagement, conversion and retention, informed by market research, customer insight and competitor intelligence.
- Direct media strategy and channel planning, monitor campaign results and report performance to senior leadership.
- Collaborate with PR and communications on launches and reputation, and develop premium events, partnerships, brand sponsorship activity and customer activations.
- Create dealer and retail marketing that supports sales and consistent branding, working with sales, product, aftersales, customer experience and network teams.
- Manage creative, media, digital and specialist agencies with clear briefs, deadlines, deliverables and performance expectations.
- Control marketing budgets and resource allocation, identifying improvements to engagement, campaign effectiveness and return on investment.
- Establish practical processes, frameworks and reporting structures to support the expanding marketing function.
Requirements & Eligibility
- Bring substantial senior-level experience in strategic, integrated, product or brand marketing and a record of successful campaigns across multiple channels.
- Have experience in automotive or another premium, luxury or high-consideration consumer category; backgrounds in technology, travel, financial services, premium consumer goods or related industries will also be considered.
- Understand Australian consumers and the competitive marketplace; experience supporting a new brand, product, market entry or major commercial launch is advantageous.
- Know experiential marketing, content, media, CRM, digital marketing and brand development, and connect long-term brand strategy with short-term commercial objectives.
- Be able to adapt global or regional marketing strategies to local markets.
- Demonstrate financial and commercial understanding through marketing budget management and proven management of agencies, suppliers and external partners.
- Communicate and present effectively, manage stakeholders well, influence senior stakeholders and collaborate across functions.
- Bring strong organisation and project management, with confidence working where priorities and processes evolve quickly.
- Take a proactive, commercially minded and highly accountable approach.
- Hold a relevant tertiary qualification in Marketing, Business, Communications or a related field.
- Have Australian work rights or eligibility for employer-sponsored employment; sponsorship is available for a suitably qualified candidate.
- Be able and willing to work within the nominated Australian state.
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